The purpose of this Online Privacy Statement is to inform you about the types of information we gather online about you when you visit www.BoatersOutlet.com ("our Site"), how we may use that information, whether we disclose it to anyone, and the choices you have regarding our use of that information.
This Online Privacy Statement may change from time to time, so please check back periodically.
What Information We Collect
The information we collect on our Site generally falls into the following two categories: Personally Identifiable Information and Non-Personally Identifiable Information.
Personally Identifiable Information
This refers to information that lets us know the specifics of who you are. The Personally Identifiable Information we collect when you use our Site may include your name, mailing address, phone number, e-mail address, employer, credit card number, expiration date, shipping address, id numbers, login names, passwords, public postings, prospect email address, and job title. We request Personally Identifiable Information when you order a product or service, participate in certain promotional activities, fill out surveys, and correspond with us. We also collect Personally Identifiable Information when you ask that we send products or information directly to other people; in these cases, we will collect the information you submit about the recipient. It will be clear when you are on a part of our Site that requires personal information, because we will ask you for it and you will have a choice about how we use that information.
Non-Personally Identifiable Information
This refers to information that does not by itself identify a specific individual. The non-personally identifiable data we collect when you visit our Site may include the Uniform Resource Locator ("URL")of the Web site that you came from before visiting our Site, which pages you visit on our Site, which URL you next go to, which browser you used to come to our Site, your Internet Protocol ("IP") address, and any search terms entered on our Site. This Statement also contains more information about how we use cookies and other technology to collect this data.
We do not connect the Personally Identifiable Information and Non-Personally Identifiable Information we collect on our site.
Why We Collect Your Information
Our primary goals in collecting information are to provide customers with superior service and to provide all visitors a smooth, efficient, and personalized experience while using our Site. For example, if you purchase products or request information on our Site, we use your Personally Identifiable Information to fill your order or provide the requested information. We use Non-Personally Identifiable Information on an aggregated basis to analyze customer behavior to help us understand how visitors use our Site and to measure interest in the various pages. We use this information to improve the content of our Site, to make our Site easier to use, and to customize our advertising.
How We Use Your Information
We gather and use information in a number of ways, including the following:
Surfing: We collect certain Non-Personally Identifiable Information when you visit our Site or click on banner ads for Boaters Outlet, Inc. products and services. We collect this information to help run our Site more efficiently, to gather broad demographic information, to monitor the level of activity on our Site, and to evaluate the effectiveness of our advertising. Learn more about how we use cookies and other technology to collect this information.
Ordering: We collect Personally Identifiable Information when you purchase products and services. We collect this information to deliver your order, to obtain payment, and to communicate with you about the status of your order.
Technical support: We may collect certain information when you request technical support for your Boaters Outlet, Inc. products. This information is necessary to identify your systems, understand the configuration of the products, diagnose your questions, and provide solutions.
Online surveys and polling: We collect Personally Identifiable Information from customers who volunteer to complete surveys or participate in polls. We use this information to improve our products and services.
Promotional activities: We collect Personally Identifiable Information from you when you enter a promotional program or activity. We use this information to administer the program or activity, to send you promotional e-mails, notify winners, and make the winners' list publicly available pursuant to certain states' laws
Newsletters and promotional e-mails: We collect Personally Identifiable Information when you ask to receive newsletters, promotional e-mails, and other information. We use this information to provide you the information you request
Contact information: If you contact us, we may keep a record of your correspondence or comments, including Personally Identifiable Information, in a file specific to you. We use this information to help us provide better service in the event you contact us again.
Sharing Information
We do not sell, trade, or rent to others the Personally Identifiable Information we collect online. Unless we have your permission, we will share the Personally Identifiable Information you provide online only with other Boaters Outlet, Inc. entities and/or businesses that provide services to Boaters Outlet, Inc. and only for the purposes described above. Where Boaters Outlet, Inc. engages third parties to perform services on our behalf, we will require them to observe the intent of this Online Privacy Statement.
On some pages we offer you the opportunity to receive information from companies with products or services that may be of interest to you. If you choose to receive such information, Boaters Outlet, Inc. may assist these companies in their marketing activities by forwarding their messages to you, but we will not provide these companies with any of your Personally Identifiable Information.
From time to time, we may be required to provide Personally Identifiable Information in response to a court order, subpoena, or government investigation. We also reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful. We may release certain Personally Identifiable Information when we believe that such release is reasonably necessary to enforce or apply our Terms and Conditions or to protect the rights, property, and safety of others and ourselves.
Boaters Outlet, Inc. or its related entities could merge with or be acquired by another business entity or their respective assets could be acquired. Should such a combination or acquisition occur, you should expect that Boaters Outlet, Inc. would share some or all of your Personally Identifiable Information to continue serving you and other users of our Site.
Your Choices
Boaters Outlet, Inc. will not use or share the Personally Identifiable Information collected on our Site in ways unrelated to the purpose for which you provided the information, including those described above, without providing you a choice whether to permit any such unrelated uses. At the time you provide your information, we will offer you a choice as to whether you want to receive further communications about special offers, product information or other marketing messages. If you choose not to receive these communications, we will not use the information you provide for this purpose.
Use of Cookies on This Site
A "cookie" is a small data file transferred by a Web site to your computer's hard drive. We send cookies when you surf our Site, make purchases, respond to online surveys or polls, or request information. Accepting the cookies used on our Site does not give us access to your Personally Identifiable Information, but we can use the cookies to identify your computer. The aggregate information collected permits us to analyze traffic patterns on our Site. This can enable us over time to provide you with a better experience on our Site by improving the content and making it easier to use. For example, cookies can keep track of what you have selected to purchase as you continue to shop and allow you to enter your password only once on pages where a logon is required.
Most browsers automatically accept cookies, but you can usually refuse cookies, or selectively accept certain cookies, by adjusting the preferences in your browser. If you turn off cookies, though, there may be some features of our Site that will not be available to you and some Web pages may not display properly. You can find information on popular browsers and how you can adjust them to control cookies at the following Web sites:
Microsoft Internet Explorer: https://support.microsoft.com/en-us/help/260971/description-of-cookies
Protecting Your Information
Boaters Outlet, Inc. acknowledges your trust and is committed to protecting the information you provide us. To prevent unauthorized access, maintain accuracy, and ensure proper use of information, we have employed physical, electronic, and managerial processes to safeguard and secure the information we collect online.
When you make a purchase from our Site, we use Secure Sockets Layer ("SSL") encryption technology to safeguard your credit card and other sensitive information while it is being sent to us. The SSL encryption is designed to make the information unreadable by anyone but us. This security measure is working when you see either the symbol of an unbroken key or closed lock (depending on your browser) on the bottom of your browser window.
Links to Other Websites
Parts of our Site contain links to third-party Web sites for your convenience and information. If you use these links, you will leave the https://boatersoutlet.com Web site. When you access a non-boatersoutlet.com Web site, even one that may contain the Boaters Outlet, Inc. logo, please understand that we do not control the content and are not responsible for the privacy practices of that site. We suggest that you carefully review the privacy policies of each site you visit. This Online Privacy Statement does not cover the information practices of those Web sites linked to our Site. These other sites may send their own cookies to users, collect data, or solicit personal information.
Children's Privacy
Boaters Outlet, Inc. believes that protecting children's privacy online is extremely important, and we encourage parents and guardians to take an active role in their children's use of the Internet and to spend time online with their children. Boaters Outlet, Inc. respects national and international laws, including the Children's On-line Privacy Protection Act ("COPPA"), which applies in the United States. Accordingly, at our Site we do not collect personal information from children under 13 without parental consent. In the event we develop areas of our Site directed at children under age 13, we will implement a special children's privacy statement that complies with the requirements of COPPA and other relevant laws.
Changes to This Statement
If there are changes or additions to the terms of this Online Privacy Statement, we will post those changes here so that you will always know what information we collect online, how we use it, and what choices you have. Please be sure to check this page before proceeding to use our Site. Regardless of any changes we make to our Online Privacy Statement, we will always use your Personally Identifiable Information in accordance with the version of the Statement in place at the time you provided your information, unless you give your express consent for us to do otherwise.
Footnotes
Notes: 1 A URL is the global address of documents and other resources on the World Wide Web. For example, http://www.boatersoutlet.com is the URL for Boaters Outlet, Inc.'s U.S. home page.
2 An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol ("TCP/IP") network, such as the World Wide Web. Networks use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the Web, allowing Web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet, browse and shop.
This statement is effective on August 1st, 2001
Contact Us
If you have any questions or concerns about Boaters Outlet, Inc.'s use of your information or about this Online Privacy Statement, please contact us.